UX FOR ECOMMERCE | MOST IMPORTANT PART OF UX FOR E-COMMERCE

Are you seeking for best Ecommerce UX websites or figuring out to build your own, then this article is just for you. First, I am going to give a short introduction to E-commerce and UX. Ecommerce or electronic commerce is for buying and selling merchandise via the internet.

 UX (User Experience) is simply an experience of anyone with a product or device that can be a bad or good experience. If we take an example of Apple magic mouse 2  then there is one thing which can easily annoy you that is their charging portable, and eventually, it is below the mouse, if someone having urgent work then it is going to be a bad user experience.

FUNDAMENTAL PARTS OF UX IN ECOMMERCE

Having an E-commerce website but it does not follow the emotions of the visitors then you may lose the game before proceeding in the competition, here we are to help you to guide. Let’s have a quick checkout at what points a web designer needs to focus.

ALL EYES ON HOME PAGE

Commonly, most of the user’s experience percentage came from home page experience, that’s why you are going to note in your mind why is it going to be so significant. The first view neither is critical nor classical. The user must understand in one snap that what is this site selling?

Remember two questions in your mind if you won’t bring in the UX in your mind i.e

1. Is this an e-commerce site?
2. What can I buy here?

If we look at these two home pages, you can easily find the difference

STANDOUT PRODUCT PAGE

On the next part, many of the websites having glorious homepage but they forget that the product page is as much important as the homepage. The product page pulls on with the customers and conveys the buyers to buy the products. The most important factors to take seriously are

1. The numbers of images are necessary to convince the shoppers to purchase it. According to research, 48% of the users are not confident enough to buy from those online shopping stores providing one image.
2. The size of the image matters from the view of customers, as it can fill the gap between online and physical shopping.
3. User experience seems to work better with a high-quality image. The buyers can easily understand the high-quality image at a glance.

SIMPLE CHECKOUT PAGE

Checkout must be simple and predictable, it can only happen if it is in the control of the web designer. Research shows that most of the users abandoned those websites where they require excessive information (like signing up etc), it would be much more appropriate to place an option for a guest, and the user must know that what he is about to do like in the image you can clear your thoughts what I mean

CONCLUSION

In overall results, if you apply these important factors to your sight then the success is going to be yours. User experience has an important role in boosting E-commerce business. The e-commerce websites must pull on with the minds of people before they appear on them. The site usually takes three key points to note the home page, checkout page, and product page.